The summary.
When launching its beauty brand online, Miss Peony partnered with Pixel Hash Technologies to build a strong digital foundation. Our team developed a WordPress-based eCommerce website, designed product packaging, and managed social media marketing, including post design, reels editing, and paid advertising campaigns. We also implemented SEO strategies and coordinated PR management by working with influencers, beauty editors, and media outlets to increase brand visibility.
Launching a beauty brand online requires more than just a website. Customers need a smooth journey from discovering products to completing a purchase. At Pixel Hash Technologies, we focused on creating that experience by combining website development, branding, digital marketing, and PR to build a consistent and engaging online presence.
About Miss Peony
Miss Peony is a premium skincare brand focused on elegance, quality, and modern beauty standards. The brand provides high-quality skincare products presented through a luxurious yet minimal aesthetic. Our team worked closely with Miss Peony to build its complete digital, visual, and PR foundation, ensuring a consistent and engaging customer experience.
The Challenge.
When Miss Peony approached us, the brand was still in its early stage and lacked a strong digital and PR foundation. Key challenges included:
The client needed a complete digital setup, including branding, marketing, and PR, to support both awareness and sales.
When Miss Peony prepared for its online launch, the brand had high-quality products but lacked the digital infrastructure to grow online. Without a professional website, consistent branding, or a structured marketing strategy, reaching potential customers and converting interest into sales was challenging. Key issues included the absence of a dedicated eCommerce platform, inconsistent product packaging, limited social media content and engagement, no advertising campaigns, and low search engine visibility.
The Solution.
To address these challenges, we developed a comprehensive digital and PR strategy for Miss Peony. We designed a professional, user-friendly WordPress eCommerce website to showcase and sell products online and created attractive, consistent packaging that reflected the brand identity.
On the marketing side, we established a strong social media presence with engaging posts, reels, and paid campaigns while implementing SEO strategies to improve search visibility.
For PR management, we coordinated with beauty influencers, editors, and online publications to generate authentic product reviews, media features, and collaborations. We also organized digital PR campaigns to amplify brand visibility, increase credibility, and engage the target audience effectively.
This integrated approach ensured that Miss Peony could build brand awareness, engage customers, and grow its online business through both digital marketing and strategic PR.
5 Specialists
All technologies used.
The Outcome.
Within the first few months of launching the website, marketing campaigns, and PR activities, Miss Peony achieved a solid digital presence. Key results included:
With an advertising investment of approximately ₨324,000, the campaigns generated around ₨1,813,500 in sales, achieving a ROI of 460% and a ROAS of 5.6x during the early marketing phase, while also helping the brand build long-term digital visibility and credibility through PR.
